Bengals Close Stadium Naming Rights Deal With Paycor | Athletic Business

Bengals Close Stadium Naming Rights Deal With Paycor

Paul Brown Stadium Interior 2017
By JonRidinger - Own work, CC BY-SA 4.0,

The Cincinnati Bengals on Tuesday announced a new naming rights partnership for Paul Brown Stadium. According to the team's website, the home of the Cincinnati Bengals will be renamed Paycor Stadium. 

Paycor, a human capital management (HCM) company, has served as the team's official and exclusive HR software provider since 2018. Paycor has been headquartered in Cincinnati for over 30 years and recently celebrated one year as a public company following a July 2021 IPO. 

"Through a strategic partnership with our hometown team, the Cincinnati Bengals, we are beyond thrilled to introduce Paycor Stadium to the world," said Raul Villar Jr., CEO of Paycor. "As Paycor continues to grow and reach customers throughout the U.S., our mission of empowering leaders to build winning teams perfectly aligns with the defending AFC Champions. As longtime fans, this is a big point of employee pride and we are honored to support our local team and build on the legacy of Paul Brown."

The Bengals said that while their home stadium will take on a new name, the legacy of Paul Brown, an influential coach and founder of the Bengals, will live on forever.

"This is a move that I think my father would have agreed to. He was always for what is best for the football team," said Bengals president Mike Brown. "This partnership allows the Bengals to continue to compete at the highest level in the NFL and exemplifies our long-term commitment to the community."

Paycor Stadium branding will begin to be integrated throughout the stadium in the coming months, with the company and the Bengals hosting a ceremony before the season to unveil new branding and celebrate the partnership.

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