Wisconsin Star Alumni Seek More With New Collective

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A new initiative surrounding University of Wisconsin athletics called the Varsity Collective will tap prominent sports alumni to take name, image and likeness deals to new places.

As reported by Business of College Sports, donors and alumni are striving to use the Varsity Collective to create opportunities for student-athletes to get involved with charitable organizations and to help them develop professionally through mentoring and speakers. While not a wing of Wisconsin athletics itself, the Varsity Collective will collaborate with the department to ensure compliance and stands as the school’s first donor-led NIL organization, BCS reported.

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