Penn State Collectives Merge to Form Happy Valley United

Paul Steinbach Headshot
Happy Valley United Logo

Penn State is merging its two primary name, image and likeness collectives to form a single collective that will "create a clear direction" for all NIL initiatives at the university.

As reported by Sports Illustrated, the new collective, named Happy Valley United, will serve as Penn State's official NIL collective with separate advisory boards for football, basketball and Olympic sports while seeking to unify the branches that Penn State's NIL programs had become. The university's previous NIL collectives had been named Success With Honor and Lions Legacy Club.

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