University of Wisconsin to Sell Alcohol at Kohl Center, LaBahn Arena

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The University of Wisconsin athletic department announced a range of measures it hopes improves customer service, but the one that drew headlines in the Badger state involves alcohol sales at two campus venues — the Kohl Center and LaBahn Arena.

According to an announcement posted on uwbadgers.com, Wisconsin has extended its partnership with Legends, a global premium experiences company, "to increase its focus on using fan insights and analytics to drive decision-making and to improve the overall support and experience for the customer."

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