Levi's Stadium will be keeping its name for the next decade, the San Francisco 49ers announced Thursday.
The naming rights extension and team sponsorship, worth a combined $170 million, locks in the Levi's Stadium moniker through the 2043 NFL season, pending approval by the Stadium Authority Board.
Log in to view the full article
Levi's Stadium will be keeping its name for the next decade, the San Francisco 49ers announced Thursday.
The naming rights extension and team sponsorship, worth a combined $170 million, locks in the Levi's Stadium moniker through the 2043 NFL season, pending approval by the Stadium Authority Board.
The Stadium Authority Board is expected to give its OK on the dealTuesday, according to a 49ers news release. The Santa Clara City Council serves as the governing board for the authority and will consider the proposed extension Tuesday.
Levi's Stadium opened in 2014 after the 49ers moved south from San Francisco's Candlestick Park and hosted a Super Bowl in its first decade of use. In 2026, the stadium will host Super Bowl 60 and will separately be a host venue for the 2026 FIFA World Cup soccer tournament.
This extension will be among the largest in the National Football League and secures LS&Co. the naming rights for Levi's® Stadium through the 2043 NFL season, reaffirming the parties' commitment to the Bay Area as a world-renowned destination for sports and entertainment. LS&Co. will also be extending their sponsorship of the team, which includes digital content and merchandise collaborations, continuing this successful partnership.
Levi's Stadium has been a multi-use, publicly owned venue since opening in 2014, with events that have brought millions of visitors through its doors while also breaking NFL and sports viewership records, according to the team news release.
In addition to San Francisco 49ers football games, Levi's Stadium has hosted Super Bowl 50, the College Football Playoff, Wrestlemania, NHL Stadium Series and concerts featuring artists such as Taylor Swift, Beyonce and The Rolling Stones.
CBS News reported that Thursday's deal was reached on the 10-year extension even though the two sides still had 10 years remaining on a 20-year, $220 million deal that they agreed to back in July 2013.
Under the current deal, the 49ers are getting $11 million per year, but when the extension kicks in, they'll be getting a total of $17 million per year, which makes it one of the largest naming rights deals in NFL history, CBS News reported.
- SoFi Stadium, $31.25 million per year: The Rams were able to score a 20-year, $625 million deal with SoFI for their new stadium. This stadium is in a coveted market and it hosts two teams (Rams and Chargers), so it's not a huge surprise that SoFi was willing to pay big bucks for the naming rights.
- AT&T Stadium, $17 million to $19 million per year: When Jerry World opened in 2009, it was simply called Cowboys Stadium. However, that changed in 2013 when the AT&T bought the naming rights. According to multiple reports, AT&T is paying $17 to $19 million per year to put its name on the stadium.
- Levi's Stadium, $17 million per year: Levi's isn't just paying for the naming rights, the contract also includes a team sponsorship.
Levi's Stadium will be at the center of the football world on Sunday when the 49ers play host to the Lions in the NFC championship game. That's just one of several big events that will have been held at the stadium. Levi's also hosted Super Bowl 50 in February 2016, and in just two years, it will host Super Bowl XL. The stadium is also scheduled to host the World Cup in 2026.
