Ohio State athletic director Ross Bjork this week revealed that football players at the school collectively brought in around $20 million in NIL money this past year.
According to CBS Sports, Ohio State athletes are required by the school to disclose their agreements within 30 days of receiving NIL compensation, which helps shed light on the total amount of money given to the athletes within the program.
The Ohio State football program, which finished with the third-ranked recruiting class in 2024, saw multiple talented players this year opt out of the NFL Draft to return to the college play.
Bjork announcement of the football program's lucrative NIL business comes as Power Four programs being given the opportunity to distribute about $20 million annually to players through a new revenue-sharing program starting next fall.
"We all are going to follow Title IX," Bjork told Yahoo Sports. "It applies to our athletic programs, universities, all of those things. But this is a new pocket of financial aid or compensation, a new bucket that was not contemplated when only financial aid and just grant-in-aids were talked about in the original Title IX legislation. We need a lot of analysis. What does the legal analysis say around this newfound bucket of money?"
