Chris StevensonChris Stevenson is owner and founder of Stevenson Fitness in Oak Park, Calif., and the Owners Club columnist for Athletic Business.ProgrammingFour Steps to Creating an Effective Member Advisory BoardWho better to advise you on how to create a better member experience at your facility than, well, your members?September 28, 2021ProgrammingOnboarding Turns New Memberships into RelationshipsAccording to Rich Humphrey of MobileFit, only 15 percent of health club members have the self-efficacy to succeed in meeting their health and fitness goals on their own. This leaves the vast majority — 85 percent — in need of goal-attaining support.August 19, 2021MarketingFive Steps Toward Post-COVID Marketing SuccessAs restrictions start to lift and the world reopens, it is an appropriate time to talk about marketing. Throughout the shutdowns, facilities took various marketing approaches. Some did business as usual, some modified and some did not market at all.June 16, 2021ProgrammingHow to Maximize Virtual Programming’s ImpactOne of the hottest topics in our industry right now is "the new normal" — with discussions focused on how facilities will look and operate in a post-COVID-19 world.May 18, 2021OperationsHow a Member Survey Can Guide Your BusinessIn one of my columns last year I said, "Many of us survey our members to some extent, and that's a good thing. The more direct feedback we get from members, the more we can meet and exceed their needs. What if I told you that doing the same thing with youApril 26, 2021Personnel5 Tips for Expressing Gratitude to EmployeesWhenever I present on topics such as leadership or team building, I always incorporate a section on the importance of gratitude. While gratitude may seem like an intangible topic, it is quite the contrary. Research shows that gratitude is a leading factorFebruary 2, 2021PersonnelFive Steps to Problem-Solving SuccessHow do we increase new membership sales? How do we improve retention? How do we get more members to participate in ancillary programs?December 10, 2020PersonnelFive Internal Surveys That Boost Staff SatisfactionMany of us survey our members to some extent, and that's a good thing. The more direct feedback we get from members, the more we can meet and exceed their needs.October 12, 2020PersonnelSix Steps to Effective Staff CoachingThere are three reasons staff fall short when trying to perform at expected levels — they do not care, they do not agree or they do not know how to do their job.September 24, 2020LeadershipSix Steps to Make Policy Enforcement EasierPolicy enforcement can be a pain. Hardly anyone likes doing it, which is why it doesn't always get done. However, now more than ever, enforcing policy is vital.August 4, 2020Previous PagePage 4 of 5Next PageTop StoriesBudgetingAdidas Signs $13M Deal to Provide Uniforms for 40 Miami-Dade SchoolsAthletic apparel maker Adidas has signed a $13 million contract with Miami-Dade County (Fla.) Public Schools to outfit every student-athlete...Stadium & ArenaPenn State AD: Beaver Stadium's Temporary Seats Are SafeOperationsFor First Time in School History, Indiana University Sells Out Football Student Section TicketsGoverning BodiesNFHS: Flag Football Helps Drive High School Athletics Participation Numbers to All-Time HighSponsored ContentDecarbonizing Aquatics: Balancing Sustainability Goals with Aquatics Facility Needs
