Paul Steinbach
Paul Steinbach (paul@athleticbusiness.com) joined the Athletic Business staff in November 1999, and now holds the title of senior editor. His work covering college athletics and sports facility operation has garnered several regional and national journalism honors, including a Jesse H. Neal National Business Journalism Award. He is a 1989 graduate of the University of Wisconsin and currently resides with his children Jack and Libby in his hometown of West Bend, Wis. In his spare time, he enjoys mowing patterns into his backyard ballpark — the naming rights to which are still available.
  • Tuesday, April, 30, 2019
    Gamecocks' Stadium Upgrades to Include Entrance Club

    The trickle-down effect in stadium design is evident in Phase II renovations planned for the University of South Carolina's Williams-Brice Stadium.


  • Tuesday, April, 30, 2019
    YMCA's Roof Bends to Interior Volume Requirements

    Initial impressions of Shane Homes YMCA invariably focus on its signature undulating roof.


  • Monday, April, 29, 2019
    Iowa State AD Assesses Risks, Rewards of Fan Rushes

    When the Iowa State University football team defeated West Virginia last season, it cost the visiting Mountaineers their No. 6 ranking. It also cost Iowa State $25,000.


  • Monday, April, 29, 2019
    Who Took Place of Band, Cheer Team on MSU Flight?

    Among the headlines surrounding Michigan State University's road to the 2019 Final Four was one about the MSU cheer team and Spartan Brass pep band being left off the team's two-hour charter flight to Minneapolis. The Detroit News, through a Freedom of Information Act request, sought to find out just who was on that plane that forced 43 band and cheer members endure a 10-hour bus ride instead.


  • Thursday, April, 25, 2019
    Despite Adidas Controversy, Kansas Re-Ups for $196M

    The University of Kansas is sticking with Adidas, despite the shoe-and-apparel manufacturer's recent history of bribing recruits to attend institutions under contract with the company.


  • Thursday, April, 25, 2019
    USC Announces Student-Athlete Admissions Protocol

    University of Southern California interim president Wanda Austin announced in a memo to the USC community Wednesday new measures the school is taking to oversee student-athlete admissions.


  • Wednesday, April, 24, 2019
    Plan to Auction Championship Banners Meets Backlash

    Oliver Ames High School in Easton, Mass., has enjoyed much success in the Hockomock League since 1936. So much, in fact, that it ran out of space on the gymnasium walls to accommodate individual league championship banners. But a solution — to replace those banners with a single one for each sport that lists championships by year — has created a new problem.


  • Wednesday, April, 24, 2019
    Brewers Decide to Ditch Plastic Straws at Miller Park

    Paper or plastic? Regarding straws, the Milwaukee Brewers have chosen paper. In recognition of Earth Day, the team announced Monday afternoon that plastic straws would no longer be used at Miller Park.


  • Tuesday, April, 23, 2019
    Garth Brooks Concert Tests Logistics at The Swamp

    It was the first time The Swamp had hosted a concert in a quarter-century, and a Saturday night appearance by Garth Brooks gave the University of Florida's football stadium operators all they could handle. The scene served as a reminder that crowd dynamics may vary depending on the type of event taking place in a venue.


  • Monday, April, 22, 2019
    Wisconsin ADs Concerned About Policing Transfers

    Among the amendments up for vote by the Wisconsin Interscholastic Athletic Association membership at the WIAA's annual meeting last week one involving an athlete’s eligibility upon transferring to another school, should they have a pre-existing athletics relationship with anyone at the school into which the student is transferring.


  • Friday, January, 05, 2018
    AB Today 2017: Our Top 10 Stories of the Past Year

    Deregulation and legal action. Out-of-control training and recruiting practices. These were topics that drew much of our readers’ attention in 2017.  AB Today has compiled a list of the top stories that broke in this space over the past year. Here are the 10 that garnered the most page views, in ascending order:


  • Wednesday, November, 30, 2016
    AB Show 2016: The Magic of Orlando

    There’s something about Orlando, Fla., that stirs the nostalgia in this AB Show-goer. It’s where the conference and expo (as it used to be known) was held my first eight years at Athletic Business, and it has been there another four times since. In all, Orlando has served as the annual home away from home for AB roughly half the time in our show’s 35-year history.


  • Monday, November, 10, 2014
    Get to Know Your Peers When Attending ABC

    This is a story about a conversation Lou Holtz and I never had.


  • Tuesday, August, 12, 2014
    Robin Williams Drew Attention to Inaugural Augie’s BASH

    Robin Williams possessed the kind of frenetic magnetism that dared you to look away. For me, it wasn’t possible. The actor/comedian’s larger-than-life persona was tailor-made for a movie screen.


  • Thursday, January, 17, 2013
    Blog: The Tangled Webs of Lance Armstrong, Manti Te'o

    The twisted tales of Lance Armstrong and Manti Te'o are now intertwined. Heroes to many, these athletes have lived lies before our eyes, and now those lies are unraveling within the same week.


  • Monday, December, 03, 2012
    Blog: The Life and Death of Rick Majerus

    The first time I saw Rick Majerus in person, he was sitting in seldom-used end-court bleachers that had been wheeled into position for a Wisconsin Interscholastic Athletic Association Class C basketball sectional at my high school alma mater's field house. I was there to cover a game for my hometown newspaper, The West Bend News. Majerus, an assistant coach at Marquette at the time (this was the mid-'80s), was there to scout Kohler, Wis., phenom Joe Wolf, who would eventually attend North Carolina.


  • Friday, August, 17, 2012
    Blog: Cheer These Pro Athletes for Giving Back

    Assuming your membership in the Latrell "I have a family to feed" Sprewell Fan Club has expired, may we suggest a couple of options.


  • Sunday, January, 17, 2010
    Blog: Still Believing, 34 Years (and Counting) Later

    Editor's Note: AB Senior Editor Paul Steinbach authored this piece in January 2010, but with February 22nd marking the 34th anniversary of the Miracle on Ice and the U.S. men's hockey team facing off against Canada on Friday, the message still rings true.

    For nearly 30 years now, the 1980 U.S. Olympic hockey team has been an off-and-on obsession of mine.


  • Thursday, December, 10, 2009
    A Choice to Make

    There's precedent for a Catholic institution sticking with a coach despite his pro-choice stance on abortion. Rick Majerus is in his third season heading the St. Louis University men's basketball program after admitting during a TV interview at a January 2008 Hillary Clinton campaign rally that he is "pro-choice, personally." But will a Catholic institution hire a pro-choice coach? Somehow, during speculation that University of Cincinnati head football coach Brian Kelly is next in line to bear the Notre Dame football cross, the rumor spread that Kelly, an Irish Catholic who decades ago campaigned for Democratic presidential candidate Gary Hart, is pro-choice. But no one seems to know for sure. "I searched online media archives all day today trying to find one reputable media reference to Kelly's stance on abortion," read a Tuesday post by Brooks at sportsbybrooks.com. "I found none."


  • Wednesday, November, 11, 2009
    Hit 'Em Straight

    When the AB editors dedicated our July issue to best environmental practices in the athletics, fitness and recreation industries, we managed to overlook one egregious hazard to our planet's health: golf balls.