Marketing Aimed at Older Fitness Center Members

Use words that stir emotion, and develop a marketing tool kit to attract older members to your fitness center.

At some stage in your life, you may have heard the phrase, "Sticks and stones may break my bones, but words will never hurt me." As a kid, I learned quickly that this comment was inaccurate. Many times, the words used in marketing efforts can have a direct effect on the results you achieve. So, how can you find the right words to use when marketing your wellness programs to baby boomers and beyond?

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