Blog: We Who Are About to Hang Up on You Salute You

At the recently concluded Athletic Business Conference & Expo, one of the seminars we conducted was called "Say This, Not That." The point of the talk was that business owners and managers know what they would like their staff to say in almost any business situation, and even how they would like it said, so why leave it to chance? We believe every aspect of a fitness operation should be scripted and the staff should be trained and drilled to memorize those scripts. It was a lively and fun seminar.

Upon returning from New Orleans, we think we need to broaden our horizons with this idea. If we don't, we may never pick up our phones again.

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