Technology and Social Media Alter the Future of Heisman Trophy Campaigns

Michael Gaio Headshot
All Eyes On III 'We were fortunate his big moments came on national TV,' Nielsen says. Griffin III threw for 479 yards and four TDs against no. 5 Oklahoma. (Photos Courtesy of Baylor Marketing & Communications)
All Eyes On III "We were fortunate his big moments came on national TV," Nielsen says. Griffin III threw for 479 yards and four TDs against no. 5 Oklahoma. (Photos Courtesy of Baylor Marketing & Communications)

As gutsy coaching calls go, this one ranked right up there with any in the career of Baylor University's Art Briles. What set this one apart, though, was that it was made away from the football sideline.

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