Four Steps to Link Sponsorships to LEED Certification

(Photo by Bill Timmerman)
(Photo by Bill Timmerman)

Athletic facility managers have made a commitment to green design, sustainability and reducing their facilities' overall environmental impact despite shrinking resources. Often, these environmental initiatives include a facility achieving LEED certification. In a time of limited funds, facility managers are exploring new ways to offset this investment. Along with traditional revenue streams such as ticketing and membership sales, some facility managers are utilizing sponsorship sales. Due to the relative newness of LEED certification in sports venues, there is little experience and shared knowledge on how to use LEED certification to entice sponsorships and generate revenue.

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