5 Simple Steps to Better Website Advertisements

Michael Gaio Headshot
We've seen hundreds of advertisements on our website over the years and learned that the best ones have a few things in common.
We've seen hundreds of advertisements on our website over the years and learned that the best ones have a few things in common.

The trusty website advertisement is a mainstay in many of our customers’ marketing packages. With more than 1.1 million people visiting athleticbusiness.com last year, a banner ad — whether it’s the leaderboard, block ad or a banner in our e-newsletter — can be an efficient way to gain exposure among athletics, fitness and recreation professionals with true buying power. Over the years, we’ve hosted hundreds of ads on our website and learned that the most effective ones have several things in common.

Here are five simple steps to an effective website banner ad: (These same tips would also apply to advertisements in Athletic Business E-News.)

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