How to Maximize Your Trade Show Investment Before the Show

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Seven tips to help you get the most out of your trade show investment.
Seven tips to help you get the most out of your trade show investment.

A trade show is a big investment. However, there is nothing like talking to prospects face-to-face and seeing them try out your products or services in person. Whether it's the upcoming Athletic Business Conference & Expo, or any of the other shows in our industry, here a few tips to help you make the most of your trade show investment before you ever arrive on-site or set up your booth.

It may seem obvious, but it's important to spread the word out about your presence at the show. Use your own marketing channels — social media, email, maybe direct mail — to let your customers know you'll be at the show and what products you'll have on display. Of course, you'll want to reach people who aren't in your existing network. We've seen first-hand with some of our partners how advertising in trade magazines — or the multimedia services they offer — before the show pays dividends come show time. Trade media is a great way to get people excited about your presence at an upcoming show.

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