Social media continues to wind it’s way into the sports world, and teams are using social to take fan engagement efforts to a new level. Generating social mentions is valuable, and teams are driving presence online is of increasing importance to teams.
Take the Denver Broncos, for example, who last Sunday, debuted a Twitter-powered vending machine that prompts fans to tweet using a specific message or hashtag in exchange for special prizes.
The machine, sponsored by Bud Light, dispenses prizes ranging from ticket upgrades and merchandise to ski lift tickets and signed skis. Tickets for free beer are also among the prizes--so participants must be 21 or older.
Here it is: The Broncos' new beer-voucher-dispensing vending machine pic.twitter.com/aZkElRAbkW— Nicki Jhabvala (@NickiJhabvala) September 30, 2015
According to the Denver Post, users tweet at the official @BudLight Twitter handle using a 3-character hashtag, and the vending machine dispenses the prize.
Similar vending machines have appeared at other sports venues, the Red Sox had one last offseason, and the PGA Tour had one at the FedEx Cup.
Broncos vice president of corporate partnerships Brady Kellogg said that the team is always looking for ways to enhance the gameday experience.
“The Broncos’ Bud Light Twitter vending machine offers a powerful combination of mystery gifts and technology our fans haven’t seen before,” Kellogg said.