How Mobile Apps Engage Fans, Generate Revenue

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The many faces and uses of the Orlando City Soccer Club’s mobile apps. [Images courtesy of orlandocitysc.com]
The many faces and uses of the Orlando City Soccer Club’s mobile apps. [Images courtesy of orlandocitysc.com]

We love our phones. We love our teams. And we love engaging with our teams on our phones. This is how sports fandom operates in 2018, with fans using mobile-connected devices and social media to declare and share their passion.

It's commonplace for teams across all levels of sports to leverage social media to engage fans. At the professional level, many organizations also offer mobile apps that can deepen the feeling of connection for fans. These apps, often branded by the team, may represent the next stage in how sports teams operate in the digital age.

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