Which College Athletes are Making NIL Money, and How?

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How much money college athletes are making through name, image and likeness deals varies widely by the individual's (and in some cases an entire team's) status, sport and level of competition. No surprise there. But how the compensation actually shakes out can be quite interesting, according to a report this week from Inside Higher Education.

Opendorse, a sports technology company that connects athletes with endorsements, found that since July 1, college football players have signed 60.1 percent of all NIL deals, with women’s volleyball in second place at 9.8 percent, according to IHE's Maria Carrasco. Opendorse also found that 47.8 percent of total NIL compensation is awarded for posting content on social media, 19.1 percent goes for licensing rights and 12.8 percent goes for players’ signatures on products.

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