New NIL Twist: Alumni, Collectives Pledging Cash to College Athletes

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Money for college athletes is being pledged by the millions in a new development six months into the name, image and likeness era, raising concerns about the role of wealthy alumni eager to back their beloved alma maters.

As reported by Associated Press sports writer Jim Vertuno, one group is dangling $50,000 a year for individual offensive linemen at the University of Texas, while another says it already has $10 million promised for Longhorns athletes. At Oregon, billioniare Nike founder Phil Knight is part of group helping Ducks athletes line up deals alongside the apparel companies, energy drink companies, local car dealerships and restaurants already signing athletes to endorsement deals.

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