South Carolina First in Nation With In-House NIL Partner

Paul Steinbach Headshot
Game

University of South Carolina student-athletes will have access to elite brand support, negotiation assistance and a strategic deal procurement process through a new partnership between Gamecock athletics and Everett Sports Marketing (ESM), USC athletics director Ray Tanner announced Tuesday.

“We are excited to bring these opportunities to our student-athletes,” said Tanner, according to the announcement on the Gamecocks website.  “ESM is a leader in the field of sports marketing and has a tremendous track record in representing athletes in brand development. I appreciate our staff and donors who helped us put this arrangement together. I am confident it will be a tremendous Name Image and Likeness resource for our student-athletes.”

Log in to view the full article
Page 1 of 58
Next Page
Buyer's Guide
Information on more than 3,000 companies, sorted by category. Listings are updated daily.
Learn More
Buyer's Guide
AB Show 2025 in San Diego
AB Show is a solution-focused event for athletics, fitness, recreation and military professionals.
Nov. 5-8, 2025
Learn More
AB Show 2025